The Metropolitan Group

THE METROPOLITAN GROUP

Major Market Sophistication, Local Expertise

The world of luxury residential real estate has become far more sophisticated than historic models. Sellers and buyers need much more from real estate sales professionals than smiling faces and door-openers. Nothing less than a comprehensive suite of skills and resources will do, including intuitive market research, marketing strategy, creative execution (writing and design of marketing assets), advanced sales techniques, effective home staging and a thorough knowledge of the complex and constantly changing Arizona real estate landscape (new laws, regulations, environmental issues, etc.).

The Metropolitan Group at Russ Lyon Sotheby’s International Realty features two experienced major-market professionals and their support team who operate at a level beyond that of most traditional real estate salespeople. For sellers: preparing your home to sell for the best price is as important as the actual selling process itself. Knowing how to reach out beyond the normal resources to attract affluent buyers, many of whom are coming in from out-of-state, is as important as knowing how to effectively communicate with them. And an in-depth understanding of the current state of the market is crucial to closing quickly and successfully. For buyers: a thorough understanding of available and appropriate inventory is vital in making the best use of your time in your search. Proven negotiation skills can be the difference in getting a great deal instead of just a good deal. And having the right resources at our fingertips can help ensure that everything goes smoothly through closing.

Phoenix is now the 5th largest city by population in the United States, and the people who are moving here are far more sophisticated than ever before. You need real estate sales professionals who understand their needs and tastes and who “really speak their language.” You need the Metropolitan Group.